– Natalie’s Orchid Island Juice Company, one of America’s leading squeezed-fresh juice brands, is expanding its Holistic Line of cold-pressed juices with the introduction of Nourish and Immunity.
In the past year, Natalie’s has continued to track record growth. In retail alone, Natalie’s experienced a 126% dollar increase due to distribution gains, promotional activity and consumer traction for juice. The Holistic Line is a key part of the increased demand, as the line is growing 4x faster than the functional beverage category as a whole.
Natalie’s Juice is known for producing high -quality, minimally-processed juices that are thoughtfully crafted with hand-selected ingredients. With clean label ingredients and a goal to differentiate themselves among the juice category, Natalie’s developed the original cold-pressed Holistic Line to satisfy consumer demand for functional beverages. The principal line released in February 2019 featured Resilient ( Blood Orange, Elderberry,Turmeric, Black Pepper, Ginger ), Relax ( Orange, Pineapple, Apple, Chamomile, Passion Flower ) and Purify ( Blood Orange, Grapefruit, Dandelion and Ginger ), all of which were mindfully crafted with functional botanicals, adaptogens, traditional spices and superfood ingredients. In 2020, Aura ( Blood Orange, Strawberry, Ashwagandha) was added to the line of Holistics to serve as a mood-lifting blend aimed at balancing the body. Of late, consumer reports show an increased consumption rate for natural functional ingredients like ashwagandha that may reduce stress, increase energy levels and improve concentration.
“Consumers are purchasing more and more functional ready to drink beverages,” said Natalie Sexton, Vice President of Marketing. “Plus in response to COVID-19, orange juice sales increased dramatically due to the Vitamin C content and relationship with improved immune function. Our innovation strategies are evolving to meet this demand. We’ve established our Holistic Line as a key performer in the category for taste and quality, and the launch of Nourish and Immunity will further underscore this leadership.”
Nourish is poised to be the staple green variety in the Holistic Line with an assortment of vibrant, green superfood ingredients. Components of Nourish include cucumbers, which studies have shown reduces stress, paired with antioxidant-rich kale and spinach intended to rejuvenate the body. Other ingredients include fresh pineapple, celery, lime cilantro and a kick of jalapeno for spice. Immunity contains natural properties that enhance the function of the immune system and is rich in Vitamin-C. Main ingredients include fresh oranges and tangerines. Other supporting ingredients like pineapple, aloe vera and sweet basil, may help sustain and boost one’s stamina for the long haul.
Natalie’s Holistic Juices are currently available at select grocers nationwide at $2.99 for 10oz. At launch, Nourish and Immunity will be available direct-to-consumer online through the e-commerce site where products are delivered nationwide with further retail distribution to be determined.
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About Natalie’s Orchid Island Juice Company
For the last 30 years, Natalie’s Orchid Island Juice Company has been dedicated to providing families with an authentic source of nutrition. At Natalies, the main priority is high quality ingredients with carefully selected fruits and seasonal vegetables sourced for each juice variety. All juices are handcrafted in small batches to ensure authentic freshness. Natalie’s specializes in making clean, nutritious juice made with integrity and passion. Natalie’s is proudly women-owned, family operated and distributed in 32 states across the U.S. and over 41 countries worldwide.
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